Afferent Signal

Retail innovation & validation

A 207 Analytix company

Validate new product concepts with verified local demand before hitting store shelves.

Concept tests tell you how many shoppers like an idea. A retail buyer also asks where those shoppers shop and which stores to start with. A Retail Sell-In Sprint answers both: shoppers declare the product they want and the store they use, and we map every request to a real door, so your pitch starts from local demand instead of a national average.

Launch

A branded Product Lab goes to your community. Shoppers pick a product and the store they shop, and tell you why.

Map

Each request is matched to a real door in our registry of 193,816 active stores across 210 banners.

Deliver

You get one Sprint Readout: a turn-key 5-slide Merchant Pitch Deck, a door-by-door whitespace view and a one-page buyer brief, plus a day-one waitlist for launch.

Three ways to work with us

  • Retail Sell-In Sprint

    $7,500

    one time · 21 days

    • • A Product Lab launched to your community
    • • Shopper requests matched to the store registry (193,816 active doors)
    • • Door-by-door whitespace analysis
    • • A turn-key 5-slide Merchant Pitch Deck
    • • A one-page buyer brief and a day-21 snapshot, in one Sprint Readout
    • • A day-one customer waitlist for launch
  • Concept & Flavor Sprint

    $3,500

    one time · 14 days

    • • Variant and claim ranking
    • • Dietary friction analysis
  • Quarterly Line-Review Retainer

    $2,000

    per month ($24,000 per year) · Ongoing

    • • Four dedicated quarterly sprints
    • • Timed to your retailers' review calendars

The store registry behind it

193,816 active retail doors across 210 banners, from national mass and club to natural, regional, convenience and drug (counts as of October 24, 2026). Store openings, closures and relocations are reconciled weekly. It is internal infrastructure: it powers every sprint and is not sold as a list.