Afferent Forms
Terms of Service
Effective November 1, 2026 · Governing every Afferent Forms plan: the 30-day pilot, monthly and annual subscriptions.
These Terms of Service (“Terms”) form a binding agreement between you, or the brand or business you represent (“Brand,” “you”), and 207 Analytix LLC, doing business as Afferent Signal (“Company,” “we,” “us”), the operator of Afferent Forms at forms.afferentsignal.com and any successor domain (the “Service”). By building a form, buying a plan, or otherwise using the Service, you accept these Terms in full. If you do not agree, do not use the Service.
1. The Service
The Service gives a consumer brand a branded request form (the “Form”) that shoppers use to ask a specific retail store to carry the brand's products, along with a demand dashboard, buyer-ready demand briefs, and a traffic kit (QR codes, shelf materials, a website button and tracked links). Where shoppers can submit requests is set by the plan you choose: one retailer, several retailers, or retailers within chosen areas.
2. Eligibility, Authority & Accounts
You must be at least 18 and able to form a binding contract. You represent that you are authorized to act for the Brand and to bind it to these Terms, and that the information you give us (including billing and contact details) is accurate. You are responsible for activity under your account and any links or access we provide to you.
3. Review & Approval
We review every Form before it goes live. We may ask you to change a Form, or decline to publish it, at our discretion, including where content is inaccurate, infringing, misleading, unsafe, or not suited to retail stocking requests. We aim to complete reviews within one business day, but timing is not guaranteed. If we decline to publish your Form, we will refund the plan fee you paid in full and cancel any subscription.
4. Plans, Fees & Billing
(a) Pricing. Fees are calculated by the Service from the plan, retailers, store counts and areas you choose, and are shown at checkout before you pay. The amount confirmed at checkout is binding. Payments are processed by our payment processor, Stripe; we do not store your card details.
(b) Pilot. The 30-day pilot is a one-time payment for 30 days of the chosen plan at the pilot discount shown at checkout. It does not renew automatically. One pilot is available per brand, and a company email address is required. If you start a monthly or annual plan within 30 days after your pilot ends and ask us at contact@afferentsignal.com, we will credit the pilot fee you paid toward it.
(c) Subscriptions. Monthly and annual plans renew automatically at the end of each billing period, at the then-current price for your plan, until cancelled under Section 5.
(d) Design partner pricing. Where offered, the design partner discount (40% off) applies to the first 12 months of a monthly plan or the first year of an annual plan, for a limited number of brands that submit a Form and complete payment, and then ends automatically. Design partners agree to take part in a short case study. It cannot be combined with the pilot.
(e) Invoices. If you choose to pay by invoice, payment is due within 30 days. Your Form goes live after payment is received. We may suspend a Form while an invoice is overdue.
(f) Failed payments. If a renewal payment fails, our payment processor will retry it and notify you. We may pause your Form until payment succeeds.
(g) Price changes. We may change subscription prices going forward. A change applies from your next billing period after at least 14 days' notice by email. Continuing your subscription after the change takes effect means you accept it.
(h) Taxes. Fees do not include sales, use or similar taxes, which you are responsible for unless we are required by law to collect them.
5. Cancellation & Refunds
You may cancel a subscription at any time from your billing page (sign in with the email you paid with) or by emailing contact@afferentsignal.com. Cancellation takes effect at the end of the current billing period; your Form and dashboard stay active until then, and you will not be charged again.
Fees for a billing period that has started, including the pilot, are non-refundable once your Form has been approved, except as stated in Section 3 or where required by law. Cancelling stops future billing but does not refund the current period.
6. Your Content
You keep ownership of your brand names, logos, product names, images, descriptions, barcodes (UPCs) and other materials you provide or that we read from your website with your permission (“Brand Content”). You grant us a non-exclusive, worldwide, royalty-free license to use, reproduce, adapt and display Brand Content to build, operate and promote your Form, dashboard, briefs and traffic kit, and to identify your products in the data and reports described in Sections 7 and 8.
You represent and warrant that:
- you have all rights needed to grant this license, and Brand Content does not infringe anyone's rights;
- product information, including barcodes and claims, is accurate and not misleading; and
- your products may lawfully be sold where you ask shoppers to request them. You must tell us before publishing a Form for age-restricted or regulated products (such as alcohol, tobacco, nicotine, cannabis-derived products or supplements with health claims), and we may decline them.
7. Request Data: Ownership & Your License
(a) We own the Request Data. Shopper submissions made through your Form, and all data collected, derived or generated from them (including products, stores, retailers, locations, timing, volumes, reasons, frequencies and traffic sources), together with all compilations, analyses and models built from them (“Request Data”), are owned exclusively by the Company. Shoppers grant us these rights under the Afferent Signal Terms & Data Policy they accept when they submit. Nothing in these Terms transfers any ownership of Request Data to you.
(b) Your license. While your plan is active, we grant you a limited, non-exclusive, non-transferable, non-sublicensable license to view and use the Request Data we make available to you in your dashboard and briefs, for your internal business purposes and to present demand for your own products to retailers, buyers, brokers and distributors.
(c) Shopper contact details. We share a shopper's email address with you only when that shopper chose to hear from your brand. You may use it only to communicate with that shopper about your brand and its availability, in line with the consent given and applicable law (including CAN-SPAM and state privacy laws), and you must honor unsubscribe and deletion requests promptly.
(d) Restrictions. You will not sell, license, republish or otherwise distribute Request Data (other than presenting your own demand as allowed in (b)), combine it with other data to re-identify shoppers, use it to build a competing product, or scrape or bulk-export the Service.
8. Aggregated & De-identified Data
(a) What we may do. You acknowledge and agree that the Company may, during and after your plan, combine Request Data from your Form with Request Data from other brands' forms and with other data sources, and use the result in aggregated and de-identified form (“Aggregated Data”) to operate, secure, measure and improve the Service; to match requests to retail stores; to build and deliver our retail validation services (such as store-level demand analysis and merchant presentations for brands); and for internal analysis, research and non-identifying statistics about the Service. Aggregated Data may describe demand by product, category, retailer, store and geography, but it does not identify you, your products, your shoppers or your plan.
(b) What we will not do. We do not sell or license Request Data or Aggregated Data as a standalone data product, and we will not publish syndicated reports, indexes or benchmarks that identify your brand or products. Aggregated Data will not include shoppers' personal information (such as email addresses), and will not disclose your confidential information under Section 10, such as your pricing with us or the terms of your plan.
(c) Ownership. Aggregated Data is owned by the Company, and you will not receive any payment or other compensation for it. Our rights in this Section continue after your plan ends.
9. No Guarantee of Results
The Service helps you gather and present shopper demand. We do not guarantee any number of requests, that any retailer or store will stock your products, or any sales outcome. Request counts depend on shoppers and may be adjusted when we remove duplicate, automated or fraudulent submissions.
10. Acceptable Use & Confidentiality
You will not, and will not let anyone else:
- submit, buy or incentivize fake, duplicate or automated requests, or misrepresent who is making them;
- use the Service to send spam or collect data beyond what the Form provides;
- interfere with, reverse engineer or attempt to bypass any security or usage limit of the Service; or
- use the Service unlawfully or to make false or misleading claims about products.
Non-public information either party shares with the other in connection with the Service (such as unpublished pricing and your plan terms) is confidential and may be used only to perform under these Terms, except as required by law. Request Data and Aggregated Data are governed by Sections 7 and 8, not this paragraph.
11. Our Intellectual Property
The Company owns the Service, including its software, form designs, dashboards, briefs, traffic kit templates, and all Request Data and Aggregated Data. “Afferent Signal” and its logos are our trademarks. If you give us feedback, we may use it without obligation to you.
12. Term, Suspension & Termination
These Terms apply while you have an active plan or use the Service. We may suspend or take down your Form, or end your plan, if you materially breach these Terms, fail to pay, or if we reasonably believe your use creates legal, security or reputational risk. If we end your plan for reasons other than your breach, we will refund the unused part of the current period. Sections 4(h), 5, 6 (license for Sections 7–8), 7(a), 7(c)–(d), 8, 9 and 11–16 survive termination.
13. Disclaimer of Warranties
THE SERVICE, REQUEST DATA AND ALL REPORTS ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, TITLE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE.
14. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE COMPANY WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE. THE COMPANY'S TOTAL LIABILITY WILL NOT EXCEED THE AMOUNT YOU ACTUALLY PAID TO THE COMPANY FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.
15. Indemnification
You will indemnify, defend and hold harmless the Company and its officers, employees and agents from any third-party claim, loss, liability and expense (including reasonable attorneys' fees) arising from Brand Content, your products, your use of shopper contact details, or your breach of these Terms or applicable law.
16. Governing Law, Changes & General
These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-laws principles. Any dispute will be brought exclusively in the state or federal courts located in Delaware, and each party consents to their jurisdiction.
We may update these Terms. For a material change we will give notice by email before it takes effect; continuing to use the Service afterwards means you accept the change, and if you do not agree you may cancel before it takes effect. These Terms, together with your order confirmation at checkout, are the entire agreement about the Service. You may not assign them without our consent; we may assign them in a merger, acquisition or sale of assets. If any provision is unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver.
17. Contact
Questions or notices about these Terms: contact@afferentsignal.com. Shoppers' terms are the Afferent Signal Terms & Data Policy linked on every request form.